1. Personal Information Collected
1.1 Personal Information
Personal Information refers to information that is connected to a User’s name, and may include things such as a User’s email address, mailing address, telephone number, gender, interests and demographic information. Mikz collects Personal Information when Users submit it to us. For example, we may collect Personal Information from Users in a variety of ways, including, but not limited to, when Users visit our Platform, register on the Platform, subscribe to the newsletter, fill out a form, and in connection with other activities, Services, features or resources that we make available on our Platform.
In addition to Personal Information that we may receive from Users, Mikz may collect other information from Users, using technologies described below.
Cookies are small bits of information that the Platform places on the hard drive of a User’s computer. Cookies remember information about activities on the Platform to make a User’s visits to the Platform more enjoyable and valuable by providing a customized experience and recognizing a User’s preferences. If a User has chosen to disable cookies on his or her browser, some of the functionality of the Platform may be lost. Certain services provided by Mikz, require that cookies are enabled in a User’s browser and cannot be used when cookies are disabled.
1.2.1 Flash Cookies
Flash cookies (also called Local Shared Objects or LSOs) are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, particularly for video, interactive gaming and other similar services.
1.2.2 Web beacons or clear pixels
Web beacons are small graphic images on a web page or in an email that can be used for such things as recording the pages and advertisements that a User selects, or tracking the performance of email marketing campaigns.
1.2.3 Web server logs
Web server logs are records of activity created by the computer that delivers the webpages requested by the User’s browser. For example, a web server log may record the search term entered or the link clicked to bring a User a webpage. The web server log also may record information about a User’s browser, such as IP address and the cookies set on the browser by the server.
1.2.4 Device information
We may collect information about the mobile device or computer used to access the Platform, including without limitation the hardware model, operating system and version, browser type, unique device identifiers and mobile network information.
1.3 Collection with consent
In some cases, we may ask for you to consent for the use of your personal information for a particular purpose. By consenting on our platform or in any of our digital services, you agree that your personal information, such as your name, phone number and email address, may be used for the relevant purpose described in connection with your consent. In general, you also consent to the use of your information for marketing purposes for the service or those of our services that are exposed to where you were asked to fill in your personal information. We can also collect your IP address, geographical position and interests in order to better match our marketing efforts to you and / or the company you represent.
You also agree that we may add a so-called first or third-party cookie to your computer, which can follow you and your browsing behaviour in order to optimize our website as well as marketing based on your behaviour. (Read more about Cookies in section 7 below).
2. Use of Personal Information
2.1 Provide, improve and personalize our Services
Mikz may use the Personal Information collected to provide, maintain, improve, analyze and personalize the Services to its Users, partners and third party providers. More specifically, Mikz may use such information to:
(i) improve customer service. Information You provide helps us respond to Your customer service requests and support needs more efficiently;
(ii) personalize user experience. We may use Personal Information to understand how our Users use the services and resources provided on the Platform;
(iii) improve the Platform. We may use feedback You provide to improve our products and services;
(iv) run a promotion, contest, survey or other Platform feature. To send Users information they agreed to receive about topics we think will be of interest to them;
(v) send periodic emails. We may use the email address to respond to their inquiries, questions, and / or other requests. If User joins our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
2.2 Statistical data from the Services
We use aggregated or anonymized Personal Information for statistical and analytical purposes. We may come to share such data with third parties. We do not consider information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person as Personal Information.
2.3 Personal communications
We may contact You for verification purposes or with information pertaining to the Services or special offers, e.g. newsletter e-mails, SMS and similar notifications about Mikz and our business partners’ products and services. If at any time the User would like to unsubscribe from receiving future communications, we include detailed unsubscribe instructions in the communication. We also use the collected information to respond to You when You contact us.
2.4 Compliance with laws and prevention of fraudulent or illegal activities
We may use the collected information to comply with applicable laws and to enforce our agreements and protect and defend the rights or safety of Mikz, its Users or any other person and verify provided User profile information with third party providers and ensure technical service functionality and data accuracy, perform trouble-shooting and prevent or detect fraud, security breaches or illegal activities.
3. Sharing and Disclosure of Personal Information
In addition to the sharing and disclosure of Personal Information that is included as part of the functionality of the Services as described in section 2 above, Mikz may disclose Personal Information if we believe such action is necessary to:
(i) comply with the law, or legal process served on us;
(ii) protect and defend our rights and the enforcement of our agreements; or
(iii) protect the security and safety of Users or members of the public or other aspects of public importance, provided, of course, that such disclosure is lawful.
We transfer information to trusted vendors, service providers, and other partners who support our business and Services, such as providing technical infrastructure services, bug testing, analyzing how our Services are used, measuring the effectiveness of Advertiser Materials and services and facilitating payments as well as potential partners who may wish to work with us to provide other services. Mikz will always require these third parties to take appropriate organizational and technical measures to protect Personal Information and to observe applicable legislation.
We may disclose and transfer Your information to our associated or affiliated organisations or related entities and to any third party who acquires, our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets.
4. Information Security and Transfer of Personal Information to Other Countries
5. Accessing and Updating Personal Information
Mikz may on its own initiative, or at Your request, replenish, rectify or erase any incomplete, inaccurate or outdated Personal Information retained by Mikz in connection with the operation of the Services. When required by applicable law, You have the right to know what Personal Information is stored about You and to have any such information corrected or deleted on Your request. See contact details below.
8. Lawful processing of your personal information
By submitting information to us, you grant your permission to register and store information about the service used and processing the specified personal data for the specified purposes. As a legal basis for treatment, we will refer to the performance of a contract, compliance with a legal obligation, legitimate interest or consent. If we use legitimate interest as a basis, it will only be done for the purposes stated above.
Please note that you can at any time withdraw any consent given by You by contacting us, for contact details see section 10 below.
The processing of your personal information will be done is in accordance with current data protection legislation and personal data are not retained for a longer period than necessary for the purpose of the processing. We will store your personal information as long as you are active user of United Influencer’s platform, a customer, supplier or partner to us. If our relationship has ceased and / or it is not considered reasonable to be re-activated, we shall discard your information. Such a review is periodically and usually at least once a year.
For marketing purposes, information that is older than 3 years is not used in all respects. This implies that data will be erased when they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected.
Some information may be retained longer when required due to other legal requirements.
9. Your rights and choices
You have rights regarding the use your personal information and you are able to influence your information and what is saved. We will act on your own, your and / or our partner’s initiative, correcting information that is found to be incorrect. You can also at any time request that your data be deleted or that its use is restricted by contacting us – for further information on how to contact us, see section 10 below. If you believe that your rights are not recognized by us, please contact us or you can contact the relevant Data Protection Authority (e.g. Datainspektionen – www.datainspektionen.se).
You may request to access the information about what personal data we have stored about you. This request must be sent to us in accordance with section 10 below.
MIKZ LICENSING AB, COMPANY NO. 556922-7407, DOCKPLATSEN 1, SE-211 19 MALMÖ, SWEDEN
You can also send Your enquiries via email to firstname.lastname@example.org.
For Users that may have grievances pertaining to Mikz, Mikz Licensing AB has appointed a Grievance Officer to deal with Your issues. You may reach him/her on email@example.com.