1. Personal Information Collected
1.1 Personal Information
Personal Information refers to information that is connected to a User’s name, and may include things such as a User’s email address, mailing address, telephone number, gender, interests and demographic information. Mikz Licensing collects Personal Information when Users voluntarily submit it to us. For example, we may collect Personal Information from Users in a variety of ways, including, but not limited to, when Users visit our Platform, register on the Platform, subscribe to the newsletter, fill out a form, and in connection with other activities, Services, features or resources that we make available on our Platform.
In addition to Personal Information that we may receive from Users, Mikz Licensing may collect other information from Users, using technologies described below.
Cookies are small bits of information that the Platform places on the hard drive of a User’s computer. Cookies remember information about activities on the Platform to make a User’s visits to the Platform more enjoyable and valuable by providing a customized experience and recognizing a User’s preferences. If a User has chosen to disable cookies on his or her browser, some of the functionality of the Platform may be lost. Certain services provided by Mikz Licensing, require that cookies are enabled in a User’s browser and cannot be used when cookies are disabled.
1.3 Flash Cookies
Flash cookies (also called Local Shared Objects or LSOs) are data files similar to cookies, except that they can store more complex data. Flash cookies are used to remember settings, preferences, and usage, particularly for video, interactive gaming and other similar services.
1.4 Web beacons or clear pixels
Web beacons are small graphic images on a web page or in an email that can be used for such things as recording the pages and advertisements that a User selects, or tracking the performance of email marketing campaigns.
1.5 Web server logs
Web server logs are records of activity created by the computer that delivers the webpages requested by the User’s browser. For example, a web server log may record the search term entered or the link clicked to bring a User a webpage. The web server log also may record information about a User’s browser, such as IP address and the cookies set on the browser by the server.
1.6 Device information
We may collect information about the mobile device or computer used to access the Platform, including without limitation the hardware model, operating system and version, browser type, unique device identifiers and mobile network information.
1.7 LIST OF ATPS WE USE
|Ad Optima Digital|
|Adapt Retail – Advertising Platform|
|AdLib Digital Limited|
|Adobe Advertising Cloud|
|advanced STORE GmbH|
|Aedge Performance S.L.|
|AppNexus (Xandr) Inc|
|BDSK Handels GmbH & Co. KG|
|Channel Four Television Corporation|
|Delta Air Lines|
|Demand Side Science, Inc.|
|Dentsu Aegis Network|
|Digital Ad Systems, Corp.|
|Digital Hub Hannover GmbH|
|Digitec Galaxus AG|
|Dynamic 1001 GmbH|
|EASY Marketing GmbH|
|FUSIO BY S4M|
|Havas Media France – DBi|
|Hotels.com L. P.|
|Integral Ad Science|
|LendGo & Innovative Metrics|
|Marketing Science Consulting Group, Inc.|
|Omnicom Media Group|
|On Device Research|
|Oracle Data Cloud|
|SAS One Planet Only|
|STRÖER SSP GmbH|
|TACTIC™ Real-Time Marketing|
|The Trade Desk|
|travel audience – An Amadeus Company|
|Travel Data Collective|
|Uber Technologies Inc.|
|usemax (Emego GmbH)|
2. Use of Personal Information
2.1 Provide, improve and personalize our Services
Mikz Licensing may use the Personal Information collected to provide, maintain, improve, analyze and personalize the Services to its Users, partners and third party providers. More specifically, Mikz Licensing may use such information to:
(i) improve customer service. Information You provide helps us respond to Your customer service requests and support needs more efficiently;
(ii) personalize user experience. We may use Personal Information to understand how our Users use the services and resources provided on the Platform;
(iii) improve the Platform. We may use feedback You provide to improve our products and services;
(iv) run a promotion, contest, survey or other Platform feature. To send Users information they agreed to receive about topics we think will be of interest to them;
(v) send periodic emails. We may use the email address to respond to their inquiries, questions, and / or other requests. If User joins our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
2.2 Statistical data from the Services
We use aggregated or anonymized Personal Information for statistical and analytical purposes. We may come to share such data with third parties.
We do not consider Personal Information to include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise.
2.3 Personal communications
We may contact You for verification purposes or with information pertaining to the Services or special offers, e.g. newsletter e-mails, SMS and similar notifications about Mikz Licensing’s and our business partners’ products and services. We also use the collected information to respond to You when You contact us.
2.4 Compliance with laws and prevention of fraudulent or illegal activities
We may use the collected information to comply with applicable laws and to enforce our agreements and protect and defend the rights or safety of Mikz Licensing, its Users or any other person and verify provided User profile information with third party providers and ensure technical service functionality and data accuracy, perform trouble-shooting and prevent or detect fraud, security breaches or illegal activities.
3. Sharing and Disclosure of Personal Information
In addition to the sharing and disclosure of Personal Information that is included as part of the functionality of the Services as described in section 2 above, Mikz Licensing may disclose Personal Information if we believe such action is necessary to:
(i) comply with the law, or legal process served on us;
(ii) protect and defend our rights and the enforcement of our agreements; or
(iii) protect the security and safety of Users or members of the public or other aspects of public importance, provided, of course, that such disclosure is lawful.
We transfer information to trusted vendors, service providers, and other partners who support our business and Services, such as providing technical infrastructure services, bug testing, analyzing how our Services are used, measuring the effectiveness of Advertiser Materials and services and facilitating payments as well as potential partners who may wish to work with us to provide other services. Mikz Licensing will always require these third parties to take appropriate organizational and technical measures to protect Personal Information and to observe applicable legislation.
We may disclose and transfer Your information to our associated or affiliated organisations or related entities and to any third party who acquires, our business, whether such acquisition is by way of merger, consolidation or purchase of all or a substantial portion of our assets.
4. Information Security and Transfer of Personal Information to Other Countries
5. Accessing and Updating Personal Information
Mikz Licensing may on its own initiative, or at Your request, replenish, rectify or erase any incomplete, inaccurate or outdated Personal Information retained by Mikz Licensing in connection with the operation of the Services. When required by applicable law, You have the right to know what Personal Information is stored about You and to have any such information corrected or deleted on Your request. See contact details below.
MIKZ LICENSING AB, COMPANY NO. 556922-7407, DOCKPLATSEN 1, SE-211 19 MALMÖ, SWEDEN.
You can also send Your enquiries via email to firstname.lastname@example.org.
For Users that may have grievances pertaining to the Services, Mikz Licensing has appointed a Grievance Officer to deal with Your issues. You may reach him/her on email@example.com.